Simply Earth: ad concepts

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Simply Earth

Sponsored · Exhibit 01 · Pumpkin Gift Seal

Autumn starts with a free felt pumpkin diffuser.

It's the Harvest Sale: claim a free Felt Pumpkin Diffuser with your first box, plus the Big Bonus Box gift that comes free with it. Open the box, pick a recipe, and start making your own natural products at home.

Claim your free gift with the first box.

Free Felt Pumpkin Diffuser

Your first box comes with a pumpkin

With your first box

SIMPLYEARTH.COM

Free Felt Pumpkin Diffuser

Claim Gift

Format: Offer on product photo
Persona: Fall-décor lovers looking for an easy first DIY project
Reason to buy: Free gift with first box
Funnel stage: Bottom of funnel
Product: Felt Pumpkins
Lands on: Landing page

Why it should work. A seasonal gift is the clearest reason to open a first box.

Tests. Whether a free gift beats a recipe shot for first-box clicks.

Simply Earth

Sponsored · Exhibit 02 · Bath Bomb Menu

Three ingredients. One fizzy bath bomb.

Moonlit Dream Fizzy Bath Bomb is just citric acid, mica powder and our Sweet Dreams EO Blend. That's the whole recipe. We deliver simple recipes, pure ingredients and step-by-step guidance, so bath night is yours to make.

Make it tonight and say "I MADE THIS!"

What's inside a fizzy bath bomb

Sweet Dreams Essential Oil Blend

Moonlit Dream Fizzy Bath Bomb
Citric Acid
Mica Powder
Sweet Dreams EO Blend

SIMPLYEARTH.COM

Make the Moonlit Dream Bath Bomb

Shop Recipe

Format: Menu-card split, product photo
Persona: Bath-night fans curious about making their own
Reason to buy: DIY made simple
Funnel stage: Middle of funnel
Product: Sweet Dreams Essential Oil Blend
Lands on: Landing page

Why it should work. A short ingredient list makes the recipe feel doable.

Tests. Whether a menu-card format lifts clicks on recipe pages.

Simply Earth

Sponsored · Exhibit 03 · Candle Chips

Four things. One Honeyed Haven candle.

Beeswax Sheets, Timber EO, Bergamot EO and Citronella EO: that's the Honeyed Haven Candles recipe. We're Certified 100% Pure, and we deliver step-by-step guidance so you can pick the recipe and light your own.

Make this recipe.

Claim to confirm with brand: Confirm what Certified 100% Pure covers

Four things make this candle

1Beeswax Sheets
2Timber EO
3Bergamot EO
4Citronella EO

SIMPLYEARTH.COM

Honeyed Haven Candle Recipe

Shop Recipe

Format: Product photo, ingredient chips
Persona: Candle lovers who have never poured their own
Reason to buy: Certified pure
Funnel stage: Middle of funnel
Product: Bergamot Essential Oil
Lands on: Landing page

Why it should work. Naming each component shows how little a candle needs.

Tests. Whether ingredient chips pull recipe-page visits.

Simply Earth

Sponsored · Exhibit 04 · Popular Blends Hero

Six blends, one set, one shelf.

The Popular Blends Set (6) is a good place to start building your collection. Behind it: ★★★★★ Rated 4.8 by 5,000+ DIYers and 5,492 reviews across the shop. Pure ingredients, simple recipes, your kitchen counter.

Shop the Popular Blends Set.

Start with six blends

5,492

reviews

SIMPLYEARTH.COM

Popular Blends Set (6)

Shop Now

Format: Product hero
Persona: New essential oil buyers who want a starter set
Reason to buy: 5,492 reviews
Funnel stage: Middle of funnel
Product: Popular Blends Set (6)
Lands on: Landing page

Why it should work. A big review count beside a set lowers the risk of a first purchase.

Tests. Review number as the hero versus a plain product shot.

Simply Earth

Sponsored · Exhibit 05 · Three Projects Collage

Body butter, lip balm, soap: pick one.

Candles, soap, body care. Explore, pick a project and shop the recipes and ingredients. Whipped body butter: shea, coconut, lavender. Tinted lip balm: shea butter, cetyl alcohol, jojoba oil. Foaming soap: aloe vera.

See what you can make.

Whipped body butter

Tinted lip balm

Foaming soap

Three things you can make

SIMPLYEARTH.COM

See What You Can Make

Explore

Format: Three-photo collage
Persona: Gift-makers and self-care fans who like small projects
Reason to buy: DIY made simple
Funnel stage: Top of funnel
Product: Eco-Bamboo Lip Gloss Tubes, Set of 6
Lands on: Landing page

Why it should work. Showing range lets a cold viewer find a project that fits.

Tests. Which of the three projects draws the click.

Simply Earth

Sponsored · Exhibit 06 · Citrus Spray Full Bleed

Your cleaning spray, made by you.

The Citrus Multi-Purpose Cleaning Spray is a spray bottle, multi-purpose tablets and Citrus Burst EO. No confusing steps: we deliver simple recipes, pure ingredients and step-by-step guidance. Pair it with Clean & Fresh Essential Oil Blend.

Start with the recipe.

Claim to confirm with brand: Confirm what Certified 100% Pure covers

Certified 100% Pure

Make your own cleaning spray

SIMPLYEARTH.COM

Citrus Cleaning Spray Recipe

Shop Recipe

Format: Full-bleed photo
Persona: Home-cleaning DIYers who want fewer store-bought sprays
Reason to buy: Certified pure
Funnel stage: Top of funnel
Product: Clean & Fresh Essential Oil Blend
Lands on: Landing page

Why it should work. Cleaning is a practical entry point beyond candles and soap.

Tests. Whether a cleaning angle reaches a different audience.

Simply Earth

Sponsored · Native 01 · Fall List Notes

A fall to-do list you can actually finish.

Get 4 oils + 6 recipes + supplies delivered to your door: that's the first month. Add Gingerbread Essential Oil Blend to the list and the house smells like the season. Build your skills month by month.

Open your first box.

Notes

My fall list, finally doable

4 oils to try
6 recipes to make
supplies at my door
Gingerbread blend, obviously

SIMPLYEARTH.COM

Build Your Skills Month by Month

Get Your Box

Format: Notes app over product photo
Persona: Beginners who write fall project lists on their phone
Reason to buy: Four oils, six recipes
Funnel stage: Middle of funnel
Product: Gingerbread Essential Oil Blend
Lands on: Landing page

Why it should work. A notes-app list reads like a person's plan, not an ad.

Tests. Native notes format versus polished exhibit ads.

Simply Earth

Sponsored · Native 02 · Candle Group Chat

Yes, you can make that candle yourself.

Honeyed Haven Candles start with Beeswax Sheets, Timber EO, Bergamot EO and Citronella EO. Simple recipes, pure ingredients, step-by-step guidance, so when someone asks, you get to say "I MADE THIS!"

Open a box. Make something.

Mom

Is that candle homemade?

Yes! Beeswax, Timber, Bergamot, Citronella.

Wait, you made that?

SIMPLYEARTH.COM

Say "I MADE THIS!"

Shop Recipe

Format: Message thread with photo
Persona: Gift givers who want a handmade candle story
Reason to buy: DIY made simple
Funnel stage: Middle of funnel
Product: Bergamot Essential Oil
Lands on: Landing page

Why it should work. The reply names the real recipe, so the chat feels true.

Tests. Chat-thread format for a gifting audience.

Simply Earth

Sponsored · Native 03 · Bath Or Diffuser Poll

Bath night or diffuser night?

Pick a side. Moonlit Dream Fizzy Bath Bomb uses Sweet Dreams EO Blend; the Diffuser Blend uses Lemon EO and Energy EO. Same promise either way: simple recipes and pure ingredients, with step-by-step guidance.

Vote, then make your pick.

Which one are you making?

Bath bomb nightDiffuser night

SIMPLYEARTH.COM

Pick Your Next Recipe

Explore

Format: Stories poll
Persona: Home-spa fans deciding between a bath and a scent project
Reason to buy: DIY made simple
Funnel stage: Top of funnel
Product: Sweet Dreams Essential Oil Blend
Lands on: Landing page

Why it should work. A two-option poll is an easy tap for a cold audience.

Tests. Which recipe family earns more engagement.

Simply Earth

Sponsored · Native 04 · Sunday Camera Roll

Sunday evening, camera roll edition.

Candle, soap, body butter, all made at home. ★★★★★ Rated 4.8 by 5,000+ DIYers, because simple recipes and pure ingredients make a first project feel doable. Peppermint Essential Oil is on the shelf for the next one.

Your camera roll is waiting.

RecentsSunday
eveningEdit

Camera roll after a first box

SIMPLYEARTH.COM

Rated 4.8 by 5,000+ DIYers

See Recipes

Format: Camera-roll share
Persona: Weekend crafters who photograph what they make
Reason to buy: 5,492 reviews
Funnel stage: Middle of funnel
Product: Peppermint Essential Oil
Lands on: Landing page

Why it should work. A camera-roll share feels like a friend's post.

Tests. Social proof delivered through a native format.

Simply Earth

Sponsored · Meme 01 · Confusing Versus Simple

Confusing recipes or a box that guides you?

DIY products are confusing, but they don't have to be. We deliver simple recipes, pure ingredients and step-by-step guidance so you can say "I MADE THIS!" Add Sage Essential Oil if you like.

Skip the confusion.

Confusing versus simple

Drake Hotline Bling meme about Simply Earth

Confusing recipes and wasted ingredients

Simple recipes and pure ingredients

SIMPLYEARTH.COM

Simple Recipes, Pure Ingredients

Learn More

Format: Meme template, product swapped in
Persona: DIY-curious people burned by confusing tutorials
Reason to buy: DIY made simple
Funnel stage: Top of funnel
Product: Sage Essential Oil
Lands on: Landing page

Why it should work. Names the pain point the brand itself names.

Tests. Humor on the confusion problem.

Simply Earth

Sponsored · Meme 02 · Pumpkin Distraction

Free felt pumpkin diffuser: you're welcome.

Harvest Sale: a Free Felt Pumpkin Diffuser with your first box. Felt Pumpkins are also in the shop on their own, for the person who wants more than one. Your next project just got cuter.

Claim yours with the first box.

Free pumpkin diffuser. Eyes on it.

Distracted Boyfriend meme about Simply Earth

Free Felt Pumpkin Diffuser

Me, reading about my first box

The candle I could have bought

SIMPLYEARTH.COM

Harvest Sale: Free Pumpkin Diffuser

Claim Gift

Format: Meme template, product swapped in
Persona: Seasonal shoppers who love a free gift
Reason to buy: Free gift with first box
Funnel stage: Middle of funnel
Product: Felt Pumpkins
Lands on: Landing page

Why it should work. The gift is the new attraction in the joke.

Tests. Meme versus the straight offer ad.

Simply Earth

Sponsored · Meme 03 · Two Buttons Journey

Start your DIY journey: 20% off.

Start Your DIY Journey – 20% Off + FREE Shipping. Pick the finished thing or pick the box that teaches you to make it: simple recipes, pure ingredients, step-by-step guidance.

Press the second button.

Which button do you press?

Buy it finished

Start my DIY journey

Me, seeing FREE shipping

SIMPLYEARTH.COM

20% Off + FREE Shipping

Start Now

Format: Meme template, product swapped in
Persona: Shoppers weighing buying finished against making it
Reason to buy: 20% off plus free shipping
Funnel stage: Bottom of funnel
Product: Clean & Fresh Essential Oil Blend
Lands on: Landing page

Why it should work. The offer is the tie-breaker in the choice.

Tests. Offer-led meme for bottom-funnel traffic.

Simply Earth

Sponsored · Meme 04 · Level Four House

Four levels of making your house smell good.

Level one is a store-bought candle. Level four is a Silent Night Candle made with Palo Santo Fragrance Oil, Soy Wax and Wicks. Somewhere in the middle: Clean Linen Spray and Pumpkin Spice Essential Oil Blend.

Level up with a recipe.

Level up your house smell